WHO IS RADIO COMPANION?
Radio Companion, Inc. was formed to support the increasing needs of radio stations looking to ignite their internet initiatives. Our core business consists of developing easy-to-use tools and methods, helping our clients apply new technologies. Through these services, Radio Companion is able to save large and small companies, substantial amounts of money, while continuing to provide the quality, standards, and new revenue streams needed in today's competitive marketplace.

Combined, Radio Companion's management team has over 20 years of broadcast and internet experience. Our backgrounds range from developing over 1,000 broadcast web sites that generated in excess of $25 million, while maintaining an operating expense of $5 million. Our approach has been developed over many years working in and with programming, marketing/promotions, sales, traffic, engineering, and internet departments at radio stations. All aspects of the merging industries of broadcasting and the internet have been, and continue to be our core focus.

Individually, each member of our senior management team has held executive level positions in broadcast and internet companies from content and streaming providers, to e-commerce solutions. As internet relates to the broadcast industry, we are continually called upon to speak on panels and discussion groups, as well as consult for television and radio stations that relate to our expertise. We have been featured as experts in radio talk shows and publications such as the Wall Street Journal, LA Times, R&R (Radio and Records), Radio World, Billboard Magazine, Radio Ink, and others.

WHAT IS OUR PHILOSOPHY?
The ability to increase market share and revenue is the core philosophy of Radio Companion.  The way we achieve this is by maintaining balance with the 3 major departments of a broadcast station, we use the SPM, which is a core philosophy within the broadcast industry; Sales, Programming, and Marketing/Promotions.  Our goal in employing this philosophy is to work within the business process of the broadcast radio stations, utilizing the existing departments of the station as if the internet was just another element of their broadcast programming.   We collectively organize and provide an Entertainment Platform that utilizes daily lifestyle content under the station image and brand that is synergistic to the demographic and psychographic targeting that broadcast stations use in their traditional media programming. The final outcome is to service the audience more effectively, increase unique visits, page views, and time spent viewing the station web sites and consuming of the stations on-demand and live broadcasts.  By utilizing the S.P.M. it maintains and grows current terrestrial and internet ratings and audience loyalty, bringing their audience closer, allowing us to assist our customers in achieving their growth and revenue goals.

Clear Channel Radio	Magic Broadcasting	Ryan Seacrest	GAP Broadcasting
Rincon Broadcasting	Outlaw Broadcasting	Dees Entertainment	APLA
25/7 Productions	Chris Leary	Funk Clone Radio	Star Channel Media
Gold Coast Broadcasting	High Desert Broadcasting	R&R Radio

OUR PRODUCTS/SERVICES:

• Centralized Domain Management System - Collectively organizes and maintains your URL’s (domain names) in one location.
• Entertainment Platform™  (EP)- This is the hub and glue that Radio Companion's tools and programs plug into, completing the service suite for our media clients.  EP utilizes daily lifestyle content under the station image and brand that is synergistic to the demographic and psychographic targeting that broadcast stations use in their traditional media programming. The final outcome is to service the audience more effectively, increase unique visits, page views, and time spent viewing the station web sites and consuming of the stations on-demand and live broadcasts.
  • Artist of the Week – Graphically based, locally managed artists.
  • Ad Banner Server – The ability to run local and national advertising ad banner campaigns.
  • Automated Top 10 System – Analyzes data from local playback management system to produce Top 10 List of songs/advertisers based on number of plays.
  • Content - Content is king, as some may say, so we made sure to have plenty of content to go around.  From a wide variety of choices, your audience won’t be disappointed.
  • Contest Tool – Allows the local station to run online and on-air contests.
  • E-Request Engine – Centralized collection of online listener requests.
  • Event Calendar – Comprised of local and national calendar events for the local station community.
  • Local News Tool – Local news/talk stations can add local news to their homepage and throughout their website.
  • Local Site Configuration Tool – Allows the local station staff to effect change on the structure and content of their website.
  • Now Playing – System that receives a data stream from a live broadcast and delivers via Internet and/or wireless devices such as iTouch, Blackberry’s, etc.
  • On-Air Now & Bio Generator – This builds on-air bio pages for the local station, as well as manages the on-air now function of the website.
  • Photo Gallery – Highlighted station event images with captions.
  • Polling System - Choose between images or text based polling to get feedback from your listeners/viewers.
  • Promo Reel Tool – Highlights stations [A] promotions on the front page of their website.
  • Shutter - Highlights stations [B] promotions on the front page of their website.
  • Super Page & Page Generator – Allows the local station to build an unlimited number of web pages with localized content.
  • Theme Generator (Website Look & Feel) – This enables the local webmaster to make wholesale changes to the look and feel of their website without having to contact our team to make these changes.  This would also enable a local site takeover for one of your advertisers.
  • Top 10 / Playlist – Graphically based, locally managed Top 10 list.
  • Web Analytics – System which allows local station to view meaningful statistics related to the individual listener, as well as the aggregate of all listeners from a daily, weekly, or monthly/by station/group (beta) perspective.
• Sales Programs - We have put together the best of breed sales programs that not only meet the broadcast and Internet marketplace, but work within the fabric of your radio station(s), without disrupting your day to day operations.
  • Broadcast Results (search) – Online yellow page and search system designed to meet the needs of the broadcaster and its advertisers.
  • Sales Training - Training is key to the success of our programs.  Having trained over 4,000 individuals, our process will quickly show you the benefits that we can bring to your team.   Completing the training is pivotal to your stations success and your listener’s satisfaction.
  • Site Takeover (Advertiser – Website Look & Feel) - This enables management to make wholesale changes to the look and feel of their entire group of websites.
  • YouPayHalf – YouPayHalf is an online ecommerce program that allows listeners to purchase coupons for food/services at 50% of its face value.
• CitySiteUSA (Classifieds/Broadcast Results Bundle) – Local portal website community.
• Classifieds – Online Classifieds.
• Radio Companion Auctions – Auction tool for your local charity events.
• Social Network (beta) – Targeted social network for the broadcaster's community.
• Career Puzzle ™ - A local and national jobs network for the person looking for a job or the employer seeking a new employee.
• MyStudioLink – Paperless in-studio liner system.
• M2O Image Locker – System developed to help facilitate the image storage needs of a local station that is utilizing the M2O program.
• M2O Newsletter Generator – System developed to help facilitate the generating of a online newsletter.
• Design & Branding Services – As designers behind many of the national radio brands seen across the country, our design and branding services are used regularly to develop full blown media campaigns.